EXPERIENCES
My experience spans roles in design, marketing, and storytelling, where I've delivered impactful projects and creative solutions. Explore my professional journey to see the skills and expertise I bring to every opportunity.
Marketing & Communications Specialist
November 2021 - Present | Boston, MA
Essential Functions
Create and implement the office’s overall communications strategy to reach key constituent groups, including students, alumni, faculty & staff and employers. Plans and executes targeted marketing campaigns.
Acts as project coordinator for all office technology implementations and maintaining current systems. Serves as the point of contact for routine troubleshooting and questions.
Administers the distribution and reporting of the First Destination Survey
Develops annual editorial calendar and produces original content to share across the office’s content distribution platforms including blog, social media and website. Oversees the submission of relevant content from career center staff, students, faculty, employers and alumni.
Manage the offices’ social media presence through Facebook, Twitter, Instagram, YouTube, and others. Actively responds to comments to engage with audiences. Continually monitors social media posts to optimize performance. Creates reports to show online engagement using built-in reporting and analytics tools.
Other Responsibilities
Hires, trains, and supervises a student marketing assistant who handles several social media and marketing tasks.
Design promotional materials to advertise Career Development events and office resources.
Plans office events in collaboration with the department.
Performs other duties as assigned by the Associate Director of Employer Engagement.
Graduate School - Strategic Marketing Communication M.A.
While working my full-time job, I was getting my master's degree as well.
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Partnered with Moxie Scrubs to design a comprehensive Strategic Marketing Communication plansbook, integrating primary research, strategy, and media to deliver actionable solutions.
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Worked with Haven/Unleashed to design and implement inbound and digital marketing strategies. Acquired skills in SEO, SEM, and marketing automation, earning 4 certifications from Semrush in SEO, Content Marketing, Social Media Marketing, and Marketing Analytics, along with completing Stukent's Digital Marketing Simternship.
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Collaborated with an agency client to craft an authentic brand story, focusing on loyalty, trust, and community-building through effective storytelling techniques.
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Partnered with local organizations like Codman Square Community and Speak for the Trees to apply behavioral insights in marketing, environmental policy, and community initiatives.
2024
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Refined storytelling and communication skills to create meaningful strategies—applicable to pitching ideas, marketing products, and fundraising campaigns.
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Focused on representation in media and developed creative solutions to promote diversity and inclusivity in entertainment content and messaging.
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Acquired hands-on experience in teamwork, ideation, and fostering inclusion and empathy, while developing leadership skills in collaborative projects.
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Developed methods and tools for creative problem-solving, fostering flexible thinking to communicate ideas effectively in marketing and advertising.
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Gained a managerial perspective on marketing, including target market selection, competitive positioning, and crafting cohesive strategies for product, pricing, communications, and distribution.
2023
2022
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Explored how strategic planning and content creation combine to produce effective and impactful communication strategies.
Vice President, Programs & Conferences
Nov 2023 - Present | Boston, MA
My role is pivotal in ensuring continuous programmatic excellence that aligns seamlessly with the dynamic intersect landscape of communication and career services.
Orchestrating the implementation of AU3CP's plan to translate our vision into actionable programs that elevate our membership.
Attract potential members by showcasing the ongoing benefits of engaging with AU3CP. This involves curating relevant content and fostering a community driven by innovation and growth.
Collaborating with the Board of Directors in crafting and fortifying the foundation of AU3CP.
Outreach to thought leaders and experts in related fields to enrich our members' knowledge base and position AU3CP as the hub for insights and trends in Career Center Communications.
Undergraduate
Jan 2021 – May 2021 | Boston, MA
Created impactful graphics, infographics, and promotional materials for print and digital platforms to support GLAD’s mission of ending discrimination based on gender identity, sexual orientation, and HIV status.
Designed content for GLAD’s website, blog, and social media channels, increasing engagement and accessibility of their messaging.
Collaborated with team members to ensure designs aligned with the organization’s branding and advocacy goals.
Gained proficiency in Adobe Creative Suite and Canva to produce professional-quality materials within tight deadlines.
Jan 2021 – May 2021 | Boston, MA
Managed social media campaigns across multiple platforms, growing student engagement with career resources and events.
Created and edited blog posts, social media content, and promotional materials to highlight the Career Development Center’s services.
Designed digital and print assets, such as social graphics, event flyers, and internal resources, using Adobe Creative Suite and Canva.
Developed new strategies to improve Instagram engagement, increasing post reach and interactions.
Balanced multiple projects while collaborating closely with the Marketing Communications Manager.
Sep 2020 - Dec 2020 | Remote
Designed a suite of promotional and informational materials, including flyers, brochures, social media strategies, and press releases, to support the organization’s mission of helping immigrants gain U.S. citizenship.
Crafted cohesive communication pieces, such as media alerts, opinion editorials, and talking points, ensuring accessibility and clarity for a wide audience.
Collaborated with a team to execute a semester-long project, delivering high-quality materials within deadlines.
Applied tactical writing and graphic design skills to promote services and drive engagement with target audiences.
Jan 2021 - May 2021 | Remote
Produced a diverse range of graphic designs for social media, newsletters, and presentations that aligned with the brand identity of #MYCOVIDSTORY.
Collaborated with the founder and social media coordinator to create visuals that effectively communicated the organization’s mission and goals.
Designed materials including infographics, flyers, e-vites, posters, and PowerPoint presentations using Adobe Photoshop, Illustrator, and InDesign.
Strengthened branding consistency through impactful and engaging designs shared across multiple platforms.
Sep 2020 - Dec 2020 | Boston, MA
Assisted in the development and execution of public relations campaigns for a lifestyle brand focused on promoting Hawaiian culture and values.
Wrote and edited social media content, blog posts, and press materials to engage with target audiences and drive brand awareness.
Collaborated with the team to brainstorm creative strategies and expand the brand’s digital presence.
Enhanced organizational visibility through content that embodied the brand’s ethos of connection and community.
Marketing Director
Jan 2020 – May 2021 | Boston, MA
A documentary series that ignites an honest conversation about race in Emerson College, a predominantly white campus.
As a Marketing Director and a contributor to the concept development team, we brainstorm on the subject matters that we want to explore and that are relevant in our recent lives. My role is to create, research, promote, and share information about the topics we discuss, i.e., Voting Rights to Black Joy.
Previous Positions
Concept Developer: In weekly meetings, I collaborated with my fellow members about the subject matters that the docu-series should explore.
Audio Specialist: During production, I did the audio for the numerous interviews conducted.
Writer & Layout Designer
Sep 2020 – May 2021 | Boston, MA
A bilingual magazine for Latinx Ideas, art, and voices. I was part of the layout team, where the concept for the magazine was developed and executed. I was also previously a part of the writing team.
My graphic design skills were greatly used to create different concept designs for different pieces in the magazine.
RAÍZ Magazine: 8th edition - Renaissance (Layout Designer).
RAÍZ Magazine: 7th edition - Contagious (Layout Designer).
RAÍZ Magazine: 6th edition - Empowerment (Writer).
Meals on Wheels - Tampa
Aug 2019 - May 2019 | Remote
In my Principles of Public Relations class, my group and I developed a social media strategy for the Meals on Wheels branch in Tampa, Florida. The plan outlines ways the organization can enhance its social media presence and optimize engagement across various platforms such as Facebook and Instagram. We delivered our presentation to the Marketing Coordinator of Meals on Wheels-Tampa.
Radio Host
Jan 2018 - Dec 2019 | Elon, NC & Tampa, FL
A fun activity related to the communication field is my time as a college radio host for my show, “Kpop in Your Area!” I started my radio show during my first year in college. As the only host, I had to learn and manage all the radio equipment when my show was on the air. This includes but is not limited to, understanding the software and hardware and taking phone calls during the show. It was a blast, and I learned a ton about radio. I was exposed to many different pieces of equipment, including similar technology used in Apple Radio.
audio specialist
Sep 2017 - Feb 2019 | Elon, NC
One of the initial organizations I joined was a student-operated program named ETalk. I primarily worked behind the scenes, starting as a camera operator before transitioning to an audio specialist role. All the equipment used for the show meets industry standards. During my time there, we received an award of distinction from the Communicator Awards for our Halloween episode. Additionally, we were the first show to create an entirely Spanish-speaking special episode, and we later evolved into a live production.
Video editor
Spring 2018 | Elon, NC
I made a promo video of any kind. I decided to do a promo video on the CREDE, the Center for Race, Ethnicity, & Diversity Education at Elon University.
I set up the lights, camera, and audio for all the interviews for the production of this video. During post-production, I edited the video in Adobe Premiere Pro.
First Adobe Project
Spring 2018 | Elon, NC
I wanted to share my first Adobe project. Using Adobe Photoshop and Illustrator, I created a magazine cover. Que? Magazine originated in a different class where we were tasked with developing a magazine. My magazine targets the Latino/a/x demographic.
TL:DR
I work with clients in the realm of Public Relations, Marketing, and Communication.